Privacy Policy

1. Who We Are

LiteFlow is a school photography platform operated in the United Kingdom. We are committed to protecting your privacy and handling your data in an open and transparent manner.

For any privacy-related questions, please contact us at hello@liteflow.co.uk.

2. Information We Collect

We collect information you provide directly to us, including:

• Name and email address when you join our waitlist
• Business name and contact details when you sign up
• Payment information when you make purchases
• Communications you send to us

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Communicate with you about products, services, and events

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: Processing necessary for the performance of a contract with you
• Legitimate interests: Processing necessary for our legitimate business interests
• Consent: Where you have given consent to the processing of your personal data
• Legal obligation: Processing necessary for compliance with a legal obligation

5. Data Storage and Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.

Your data is stored on secure servers within the European Economic Area (EEA). Where we transfer data outside the EEA, we ensure appropriate safeguards are in place.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymise it.

7. Your Rights

Under GDPR, you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision making

To exercise any of these rights, please contact us at hello@liteflow.co.uk.

8. Cookies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@liteflow.co.uk.